Green, Solar & Wind Power

Green Generators A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places.

The gentle curves of the Spiral Solar Wind Chime will come alive with the power of the sun, chiming softly to help your day along.

Solar Panel Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you'll undoubtedly notice an epidemic of companies whose tag lines are missing in action. Rate those you do see from the viewpoint of a potential customer.

Stateline Wind Facility (Walla Walla County, WA; Umatilla County, OR) Summerview Wind Facility (Pincher Creek, Alberta, Canada) Tillamook Animal Waste to Energy (Tillamook, OR) Washington State School for the Blind (Vancouver, WA) Hanford (White Bluffs, WA) The above facilities replace our energy consumption by supplying the power grid with our equivalent energy requirements of 100% green energy from wind and solar energy providers.

Epa Greenpower Here's my ten-spot workout from looking at ads in BusinessWest, the twice-monthly paper covering Western Massachusetts business.

Renewable energy is still a little more expensive than buying traditional power, so Green Tags are purchased in addition to the electricity that you are now using. Buying Green Tags has the same effect as buying green power. Both replace fossil fuel generators with clean renewables, and both have exactly the same environmental benefits.

Wind Energy 1. 5 points - honest.expert.driven

Solar panels are expensive and, particularly in the UK, inefficient. It usually takes more than a decade for an investment in solar power to pay off and a large amount of space in direct sunlight is required. In the UK climate, effective and productive source of green energy than solar power. In addition, the world's limited supply of silicon can be put to more efficient uses, in computing, for example.

Solar This ad featured a picture of a vintage Cadillac, compounding my confusion about what kind of business this is. 5 points does not do car repair, however. It creates custom web-based applications. So thumbs down; the business name and tag line together should make it crystal clear what the company does.

If you're planning to build a new home, you can use some of the bigger aspects of building green. used or recycled building materials, you can lessen the impact that you have. You can also choose environmentally friendly insulation like recycled newspaper or cotton. Try using as many materials as you can that are refurbished and not new. Install heating systems that are powered by solar power and electrical circuits that require wind power, for example.

Nuclear Power 2. Charter Business - The Way Business Works

Greenpower Inc Not as misleading as #1, yet the tag line is just too vague to help the reader understand what line of business this firm is in, much less why one should select them over competitors.

Solar Electricity 3. Spa on the Green - Organic Skin Care & Body Treatments

Power Greene Nicely specific. I know what they do and how they differ from other spas. If they're not the only spa in the area featuring organic products, though, this tag line isn't distinct enough.

Green Electric 4. Richard A. McCullough, Inc. - Building Homes of Distinction Since 1953

Am Greenpower We know this is a high-end residential builder with more than 50 years of experience. The tag line could have a little pizzazz to be more appealing, but it gets a passing grade.

Renewable Electricity 5. Southbridge Savings Bank - Preserving the past, building for the future. Since 1848.

Green Company Although there's a nice ring to this one, from the customer's point of view it's not clear why we should care about the architectural consciousness alluded to in the tag line. Preserving whose past? Its own? Downtown Southbridge's? Not quite on target.

Led Greenpower 6. PeoplesBank - Great relationships start here.

Alternative Energy Oh, so if I'm looking for romance, I should get a job at PeoplesBank? Do they have a matchmaking service? This tag line too doesn't narrow in enough on the types of images evoked.

Green Products 7. Wolf & Company, P.C., Certified Public Accountants and Business Consultants - Insight and Integrity

Green Powers What a sad commentary on today's business environment, when a CPA firm feels the need to say that it has integrity. Even so, honesty and integrity are qualities that no company can ever credibly claim about itself. Only third parties can attest to an individual's or company's moral virtues. In addition, when you bring up integrity as an issue, you get customers thinking about complications you don't want them to be pondering while considering hiring you.

Greenpower Conferences 8. Mercy Medical Center - Our mission is to heal. Our passion is to care.

Go Green Rah-rah! Mission statements should be used to rally your own troops, not to motivate customers. The people you serve don't care about your aspirations, only about the benefits you actually deliver. So for the target market, this tag line evokes skepticism.

Green Homes 9. Springfield Day Nursery - Early Care and Education at its Best... Since 1883

Greenpower Kempo This tag line was so startling that I looked very closely to see if I had read the date correctly. I rate this tag line highly because as a whole, it sparks curiosity. As a potential day care parent, I'd want to know more about this place and how it's survived and updated its care for kids over such a long period of time.

Green Fuel 10. Westbank - On your corner. In your corner.

Renewable Power Finally, a winner. This tag line is crisp, snazzy and persuasive. It gives me a memorable rationale for choosing this bank over competitors.

Powered Greens Now that I'm all warmed up from assessing tag lines, it's your turn!

Catalogue: Business | Marketing
Title: Tag Line Calisthenics By: Marcia Yudkin

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